Job Description
About Us
At BrightPath Inc., we're on a mission to brighten lives and energize communities by making solar energy accessible to every homeowner. As a leader in the renewable energy sector, we believe in creating sustainable solutions and fostering meaningful connections through innovation. Join us to power a brighter future!
Role Overview
The Social Media Coordinator will manage BrightPath Inc.'s online presence, foster engagement, and drive brand awareness in the renewable energy space. This role requires a blend of creativity, strategy, and data-driven marketing to amplify BrightPath’s message and build a strong online community.
Key Responsibilities
Content Creation & Management:
Plan and execute engaging social media campaigns aligned with BrightPath's brand voice.
Create, curate, and manage content for platforms like Instagram, Facebook, LinkedIn, and TikTok.
Design high-quality graphics using tools such as Adobe Creative Suite and Canva.
Community Engagement:
Respond promptly to comments and messages to build trust and foster relationships.
Monitor online conversations and address feedback effectively.
Analytics & Reporting:
Use tools like Google Analytics and platform insights to track performance and optimize strategies.
Prepare monthly reports and suggest improvements based on data-driven insights.
Collaboration:
Partner with Marketing and Sales teams to align campaigns with overall company goals.
Coordinate cross-functional initiatives to maintain a consistent brand message.
Requirements
To succeed in this role, you must have:
Experience: At least 2 years of professional experience in social media management or a similar role.
Education: A bachelor’s degree in Marketing, Communications, or a related field.
Technical Skills:
Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience with social media scheduling tools like Hootsuite, Buffer, or Sprout Social.
Familiarity with Google Analytics for performance tracking.
Communication Skills: Strong written and verbal communication abilities.
Project Management: Demonstrated ability to prioritize and manage multiple projects.
Nice-to-Haves
While not required, these qualifications will help you stand out:
SEO Expertise: Experience with SEO, keyword research, and optimizing content for search.
Social Listening Tools: Familiarity with tools like Brandwatch, Sprinklr, or NetBase.
WordPress Experience: Knowledge of website management and blogging.
Design Tools: Proficiency in Canva for quick design tasks.
Renewable Energy Passion: Interest or experience in sustainability or renewable energy topics.
Bilingual: Ability to communicate in additional languages, especially Spanish.